Tuesday, May 5, 2009

Ad campaign for all party



Manash Pratim Bhuyan New Delhi, Apr 24 (PTI) The media industry, among the first to see revenue dry up due to the economic slowdown, is expected to be one of the major beneficiaries of this election for which ad spend is pegged at around Rs 800 crore. Experts say the total advertisement spending by the political parties would be around Rs 800 crore.

The Congress and the BJP alone could spend over Rs 400 crore on ads on television, radio and newspapers. The major political parties are spending a significant portion of their poll budget on advertisements.

'The media sector is going through a bad phase as even leading MNCs are cutting back on advertising. So the advertisement spending by political parties will definitely help the media sector,' said Bhaskar Rao Chairman of Centre for Media Studies.

However, CEO of NDTV Media Raj Naik said a major chunk of the advertisement spending by the political parties is going to general entertainment and regional TV channels. 'The news channels are not getting that much,' he said.

Rao said most of the leading media houses have reported higher revenue generation in the fourth quarter of the previous financial year due to elections. Rohit Gupta of Adwaves Advertising, a media buying agency, said media sector will be benefitted by the election as it would 'infuse huge sums of money' into the industry.

NDA is finished:Rahul


Expressing confidence that his party would win the elections, Congress general secretary Rahul Gandhi Tuesday said the BJP-led National Democratic Alliance (NDA) "was finished and existed "only in the mind".
The NDA is finished and has lost its fight. It's finished all over the country and only exists in the mind, Rahul Gandhi said at a press conference in the capital.
The fight has gone out of them and they are raising new issues every three to four days. There are no central issues.
A confident Rahul Gandhi also declared that his party would win the elections and the undercurrents this time were more positive than the 2004 polls.
We do not think we will sit in the opposition. We will win the elections, he said.
Rahul Gandhi reiterated that Manmohan Singh will be the party-led UPA's prime ministerial candidate post Election 2009 as he is the best man for the post.
"Manmohan Singh is a dynamic person. He has done tremendous things for the country. Manmohan Singh is the best prime minister the country can have," Rahul Gandhi said at a press conference here.
"My personal view is that he is the best prime minister for the country. Congress president (Sonia Gandhi) is also of this view. In general, if we think something is good for the country, we go for it. We thought the nuclear deal was good, we got that done. Now we think Manomohan is the best," Rahul Gandhi said, adding that the party would not compromise on the issue.
His remarks come a day after Samajwadi Party leader Amar Singh said the party would not "guarantee" Manmohan Singh being the United Progressive Alliance's (UPA) prime ministerial candidate post the elections, and the alliance partners would deliberate on the issue if it forms the next government.
Rahul Gandhi also said the Congress party has been campaigning hard for the last 30 days and its leadership feels the party will win the elections.

Wednesday, April 15, 2009

Glorious Gautam



Since last summer, Gautam Gambhir, the diminutive left-hander, has been steadily etching a place for himself and after his centuries against New Zealand, it will be difficult to overlook him whenever the topic centres around the Indian batting line-up.

The Indian batting line-up has been something to boast of more often than not and it is the Tendulkars, Dravids and Laxmans who are spoken about whenever the team needs to conjure up something special to wriggle out of a tight situation. While there is no doubt that their past achievements and enormous abilities are there for everyone to see, one sometimes tends to overlook the other players and it takes some extraordinary performances from the latter to come out of the sh adows of the seniors.

Since last summer, Gautam Gambhir, the diminutive left- hander, has been steadily etching a place for himself and after his centuries against New Zealand, it will be difficult to overlook him whenever the topic centres around the Indian batting line-up.

I first saw Gambhir in Indore when the NCA, in its early days, fielded a side against the visiting Zimbabweans. Even though Gambhir did not get a big score, it was obvious that he was different. The remarkable features of Gambhir’s knock in that game were his confidence and the verve to play his shots. I remarked to one of the selectors then that this little fellow needs to be followed closely, but, unfortunately, my observation was not taken with seriousness.

Within a year after that game, Gambhir created a big problem for the selection committee by amassing runs in the domestic circuit. But circumstances did not allow the selectors to draft him in. It was a blessing in disguise for the young man as he continued his apprenticeship in the domestic circuit in the next few years which enabled him to gain invaluable experience. The natural stroke-maker that Gambhir is, he took to the shorter version of the game like a duck to water and quite naturally he became an integral part of the team. However, he flattered to deceive in the Tests and there were serious doubts if he would fit into the scheme of things there. He was not a disastrous failure by any means, but he somehow kept getting out after making good starts.

It was common knowledge that a batsman in his mould would crack the code once he got to a three-figure mark. Then, of course, when a guy gets into the side and is trying to make a mark, the system does not give a long rope. Thus Gambhir was in and out of the team. The tour of Sri Lanka was a make or break tour for him and the youngster crossed that hurdle without too many hassles.

The coming of age happened against Australia last winter at home, when he notched up a double hundred and just when he was securing his place, he got involved in an altercation which cost him a Test. That was a setback in the sense that the confidence that a double century provides was not put to use.

However, his consistency has been remarkable and his growth in stature is critical for Indian cricket because Team India needs the likes of Gambhir and Yuvraj to become seasoned pros in Test cricket as the retirements of senior batsmen are not too far away. Besides, a left-hander at the top of the order is of immense value. The right-arm bowlers are generally not too comfortable bowling at left-handers and especially when the opening pair happens to be a left-right combination and as aggressive as Gambhir and Sehwag.

Gambhir has obviously worked on a few chinks in his batting and has grown as a batsman in the Test arena. As an opener, he will have the burden of easing the pressure on the middle-order batsmen by taking the shine off the new ball. But he along with Sehwag do more than just take the shine off. Gambhir does not seem as explosive as Sehwag is, but he gets his runs in quick time as well.

Despite his consistency in the last year or so, there were still some hushed whispers that he was a one-dimensional batsman. He does not get the latitude that Sehwag gets to indulge himself and probably realising this fact, Gambhir walked out in Napier to prove a point to himself and his detractors. His marathon innings might have probably been boring for the undiscerning, but in grinding the Kiwi attack under pressure, Gambhir ensured that India did not suffer any setback in its quest to create history. The importance of his century in Napier lies in the fact that it showed his resoluteness to become a well-rounded batsman.

He has gone through the first round of Test cricket with outstanding success and hopefully he will continue to amass runs in the years to come as well. In a way, being in the shadow of the other acclaimed batsmen in the side has helped Gambhir to slowly but steadily establish his own identity. Now that he has done that, he should constantly raise the bar with every passing series in order to live up to higher expectations.

'Manmohan's leadership non-negotiable for Left support'


The Congress on Tuesday said the leadership of Prime Minister Manmohan Singh was not negotiable after Lok Sabha elections in the event of the Left making its support conditional (removal of Singh).

"the Congress does not believe in negotiating leadership," party spokesman Anand Sharma said to a query whether Congerss would reconsider the name of Singh for the top job after the elections if the Left insisted on it in return for its support.

Mr. Sharma said government-formation was a game of numbers and "we are making it clear to our partners that they must not delude themselves on this. No secular government is possible without the Indian National Congress".

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