Thursday, October 8, 2009

LinkedIn rides on India

Liz O’Donnell, Director, International, LinkedIn swung by India recently and she was gushing about the success of the professional networking site in the country. “There are over one million members of the site with India given as their country of residence”, she said. That is the site’s second-largest international user base after the United Kingdom, and O’Donnell predicts that within the year, India will exceed the UK and be second only to the US, which still accounts for half of LinkedIn’s approximately 25 million user base.Explaining why she was in India, O’Donnell spoke about how the site was looking at expanding its reach in India and also looking at ways of leveraging advertising opportunities here. “We offer advertisers an extremely targeted demographic”, she said. Unlike other networking sites, LinkedIn does know about the industry that its members work in. “So if say, a car company wants to advertise to lawyers and dentists and we can deliver those demographics to them.” In fact, O’Donnell spoke about how the site is looking for new opportunities in India for both tie-ups and advertising.

“I would like to think that we are a different sort of networking site, we don’t crowd our pages with applications”, she says, but added that LinkedIn would soon start offering some applications to its users. And she also says that the site does not encourage ‘number games’, “If you look closely you will see that once people cross 500 connections we just put 500+”, she mentions, “Not that we don’t encourage connections, but making contacts for numbers is plain silly.”

blog comments powered by Disqus
Track with co.mments

Seesmic Updates

(Loading ...)
Add to Mixx!

Stumble Upon Toolbar I'm on pownce
    follow me on Twitter
    Locations of visitors to this page
    eXTReMe Tracker

    Find the best blogs at

    Visit to discover Indian blogs BlogFlux Tools Blog directory Progressive Bloggers Blog Search blog directory
    My LIVE Mobile Update(when powered by Matrix SIM) Free Meta Tag Generator

    Plaxo Badge

    Don't copy

    Page copy protected against web site content infringement by Copyscape Note: Copyright © 2000-2008 S.Chatterjee. All Rights Reserved. | Copyright © 2000-2008 Whatanews4u. All Rights Reserved.
    Creative Commons License
    This work is licensed under a Creative Commons Attribution 3.0 Unported License.